White Paper 04: Patient centricity in clinical trials
Are the right people designing your clinical study?
Clinical studies that utilise patient centricity – by using the patients' voice, in study planning, takes half the time to recruit the participants they need, recruit double the number of participants, and the therapy that they’re investigating is 19% more likely to be launched. But with three-quarters of clinical studies still failing to recruit the participants they need, the majority of us clearly aren’t quite getting what patient centricity truly means. But that’s where we come in.
In our patient centricity white paper, Clinical Study Success: Design with Patients, for Patients, we look at what it really means to design a clinical study optimised with patient centricity at the heart of it. And in its simplest form, we’ll be explaining why you need to stop designing for patients, and start designing your study with them…