White Paper 05: Effective clinical trial recruitment research
Insight into clinical trial recruitment materials
Three quarters of clinical trials are still struggling to meet recruitment targets within set timeframes. Three quarters! We don’t know about you, but it’s clear to us that something in the clinical trial recruitment process just isn’t working. So, together in collaboration with Lancaster University, we decided to put clinical trial recruitment materials to the test to see what patients engage with, and what they don’t.
Posters are a key clinical trial recruitment piece to raise awareness and generate interest towards them. Yet previous reports have highlighted patients’ conflicting reactions to these advertisements. And you can access the results of doing exactly that, right here…