Insight into clinical study recruitment materials
Three quarters of clinical studies are still struggling to meet recruitment targets within set timeframes. Three quarters! We don’t know about you, but it’s clear to us that something in the recruitment process isn’t working. So, in collaboration with Lancaster University, we decided to put recruitment materials to the test to see what patients engage with, and what they don’t.
Posters are a key recruitment piece to raise awareness and generate interest for clinical studies. Yet previous reports have highlighted patients’ conflicting reactions to these advertisements. And you can access the results of doing exactly that, right here…