Enrolment targets met
Informative patient insights
Inclusive recruitment strategy
Four months into the recruitment process, a client needed support with turning around a failing recruitment strategy for a portfolio of phase III studies investigating a heart failure product.
An audit of the current patient recruitment strategy was performed to understand the successes and failures to date.
Research was conducted into patient needs in the study’s key markets:
UK, France, Germany, Italy, Spain and the US.
The process involved:
Social listening exercises
Virtual focus groups
A new recruitment strategy that offered a multichannel and culturally inclusive approach to patient recruitment, including:
An online training programme for sites
A new patient website
Paid advertising campaign
Targeted local and regional radio ads
Enrolment targets were reached within the six-month timeframe.