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Client:  Top 20 biopharmaceutical company

Indication:  Heart failure

Case Study

How COUCH Health rescued a phase III clinical trial

Enrolment targets met

Informative patient insights

Comprehensive audit

Inclusive recruitment strategy


Four months into the recruitment process, a client needed support with turning around a failing recruitment strategy for a portfolio of phase III studies investigating a heart failure product.


An audit of the current patient recruitment strategy was performed to understand the successes and failures to date.


Research was conducted into patient needs in the study’s key markets:

UK, France, Germany, Italy, Spain and the US.


The process involved:

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Social listening exercises

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Virtual focus groups

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Patient surveys


A new recruitment strategy that offered a multichannel and culturally inclusive approach to patient recruitment, including:

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An online training programme for sites

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A new patient website

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Printed materials

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Paid advertising campaign

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Targeted local and regional radio ads

Enrolment targets were reached within the six-month timeframe.

Speak to us to see how we can optimise and implement your patient recruitment strategy