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Client:  Emerging biopharmaceutical company

Indication:  Type 2 Diabetes

Case Study

How COUCH Health improved patient retention from
27% dropout rate to 13%

Effective patient retention strategy

Comprehensive patient insight

Patient experience evaluation

Challenge

A global phase III study sponsor needed a patient retention programme to support both participants and sites. There was a 27% dropout rate prior to phase III-launch and due to the nature of the chronic condition, it was important to foster compliance to this generally non-compliant population over the course of three years.

Approach

During an audit of patient experiences through a Phase II patient exit survey, communication and motivation were identified as key factors of this population, as no obvious effect from the investigational drug is felt. Therefore, a print and digital programme was developed, for phase III to provide topical information and support tools to both sites and patients highlighting the importance of participation and diabetes prevention.

Results

Post-programme launch, monthly patient dropouts decreased by more than 50%. At data lock stage, the dropout rate for the study was 13%.

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COUCH Health patient engagement agency

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